Disruption in retail is being accelerated by a wide range of existing innovations, from smart technologies and automation to new business models, such as renting and sharing. To survive and thrive in today’s retail environment, retail leaders have had to fully embrace RTech – the confluence of retail and technology – and make thoughtful decisions about the role of innovation within their company cultures. The retail innovation ecosystem, which includes RILA’s highly engaged RTech community, works strategically together to address critical retail industry needs.