Retailers Sell Community Engagement

By [ Lisa LaBruno ]
02/06/2020

In most communities, retailers play an obvious role: selling products customers want and need, when they want and need them. But as the trade association for America’s retail leaders, we know that retailers are so much more than a store; retailers are part of the community.

Retail Relief Efforts

This mindset is apparent every day, but is most acutely on display in times of need. With stores and associates in communities large and small throughout the U.S., retailers are uniquely positioned to play an important role in both disaster preparedness and recovery.

From hurricane season to unexpected events, retailers are always ready to answer the call in the wake of disaster and ensure people have the support and resources they need to weather the storm. Whether it’s providing water, fuel, shelter, or life-saving medicine, retailers do everything they can to help their associates, customer, and the communities they serve rise up after the storm.

In times of need, RILA works closely with our retail member companies, federal agencies, and local partners to help ensure employees and customers are out of harm’s way and that they have access to lifesaving supplies quickly and efficiently.

Supporting Our Veterans

Retailers also recognize the value of military service and understand the importance of honoring those who have given so much for our country. In addition to offering military discounts to veterans and active-duty military service members, several RILA members have dedicated veteran-focused initiatives they lead throughout the year to show ongoing support for those who have served.

And as one of the nation’s largest employers, many retailers have made robust commitments to hiring more veterans, service members, and military spouses, and as with all employees, offer clear paths for growth to veterans looking to build a career in retail.

Industry of Opportunity

With acknowledgment of their roles as pillars of the community and employers that help drive economic growth, retailers are making significant investments in young members of the community. The retail industry is the second largest employer of individuals 16-24, and by participating in events like collegiate hackathons and global retail challenges, retailers are engaging directly with future talent to outline the opportunities that exist in the retail industry and to help provide a path forward.

For more information about the retail industry’s impact on communities, please contact EVP of Retail Operations & Innovation Lisa LaBruno.