FTC Endorsement Guide Updates
- Home
- Federal Agencies
- Federal Trade Commission - FTC
- FTC Endorsement Guide Updates
RILA submitted comments to the FTC highlighting concerns and areas for clarity in its proposed updates to its Endorsement Guide including, the exclusion of star ratings from incentivized reviews, and clarifying examples of “clear and conspicuous” disclosures and employee relationships that warrant disclosure in customer reviews, among other issues.
Latest Policy and Advocacy Insights

Press Release
Retailers Champion Bill Aimed at Dismantling Organized Crime
- By [Michael Hanson]
- 04/10/2025
Press Release
Retailers Urge Ambassador Greer to Discuss Affordability
- By [Blake Harden]
- 04/08/2025

Press Release
Congress can fulfill its duty by passing Trade Review Act
- 04/03/2025
Press Release
Americans Cannot Afford Another Round of Price Increases
- By [Michael Hanson]
- 04/02/2025

Press Release
Retailers Urge POTUS: Forgo Policies that Create Uncertainty
- By [Michael Hanson]
- 04/01/2025
Press Release
Retailers Submit Comments Opposing USTR Shipping Proposal
- 03/24/2025